Creative Strategist
Building brands through creative strategy, design & AI-driven marketing
11+ years of experience in brand building, marketing automation, and design-led growth. Certified from IIM Indore.
What I Do
Core Expertise
Creative Strategy
Developing brand narratives and visual systems that connect with audiences and drive business growth.
- •Brand building & identity systems
- •Visual storytelling & content strategy
- •Design thinking & creative direction
- •Campaign planning & execution
AI & Marketing Automation
Leveraging AI and automation to streamline marketing operations and enhance customer engagement.
- •Conversational AI & chatbots
- •AI automation workflows
- •Prompt engineering & LLM integration
- •n8n-based marketing systems
Leadership & Product
Leading cross-functional teams to deliver impactful marketing solutions aligned with business objectives.
- •Team leadership & mentorship
- •Cross-functional execution
- •Product marketing strategy
- •Stakeholder management
Career Path
Professional Experience
EaseMyTrip.com
Creative Head, Marketing
New Delhi, India
Nov 2023 – Present
- •Led integration of AI voice agents and business agents aligned with marketing objectives
- •Owned brand strategy and visual consistency across six business verticals and global markets
- •Automated WhatsApp and RCS communication using Karix, delivering 4x higher engagement and faster sales cycles
- •Managed strategic partnerships with Ministry of Tourism and Ministry of Defence initiatives
- •Drove customer retention through RCS-based messaging campaigns
- •Launched innovation projects including VR-based experiential marketing initiatives
DigiDarts
Creative Head
Gurugram, India
Apr 2023 – Nov 2023
- •Implemented design automation workflows improving team output speed by 40%
- •Led creative strategy for global brands including ASICS and Birkenstock
- •Improved client satisfaction through consistent, performance-focused creative delivery
- •Optimized ad creatives using data insights, achieving stable 3% CTR on top campaigns
EaseMyTrip.com
Creative Lead, Marketing
New Delhi, India
Dec 2021 – Apr 2023
- •Scaled brand visibility by over 200% through video-first and social-led campaigns
- •Improved conversion rates by 30% by aligning design strategy with data insights
- •Enhanced app and website engagement by 50% using personalized and interactive content
Attrock
Senior Graphic Designer
Dec 2018 – Nov 2021
- •Delivered data-driven design solutions improving ad click performance by 25%
- •Directly contributed to revenue growth for multiple performance marketing clients
Okwu India Pvt. Ltd.
Project Manager, Designing
Jul 2017 – Nov 2018
- •Managed cross-border design projects between India and China
- •Improved project turnaround time by 30%
- •Increased digital ad performance by 15% through process optimization
Douzo Mobiles
Graphic Designer
Sep 2015 – Jul 2017
GoNext Solutions Pvt. Ltd.
Animator
Mar 2014 – Sep 2015
Tools & Platforms I Work With
Credentials
Education
2023–2024
IIM Indore
Digital Marketing and Strategy
2013–2016
Mahatma Gandhi University
Animation and VFX
About Me
A creative strategist focused on building impactful brand experiences
Creative Strategist and Marketing Leader with over 11 years of experience across brand building, design systems, and AI-driven marketing. Certified in Digital Marketing and Strategy from IIM Indore.
Known for combining creative thinking with automation and intelligent workflows to improve efficiency, engagement, and business outcomes. Experienced in leading cross-functional teams and translating complex technology into practical marketing impact.
Years of Experience
11+ years
across marketing, design, and digital innovation
Core Professional Focus
- •Creative strategy and brand leadership
- •AI-driven marketing automation and conversational AI
- •Design-led growth and performance marketing
- •Building scalable systems that connect creativity with technology
How can I help?
Let's work together
Open to leadership, consulting, and strategic conversations.